A round Bouba is easier to remember than a curved Kiki: Sound-symbolism can support associative memory
نویسندگان
چکیده
منابع مشابه
Sound to Meaning Mappings in the Bouba-Kiki Effect
Sound to meaning correspondences in spoken language are assumed to be largely arbitrary. However, research has identified a number of exceptions to the arbitrariness assumption. In particular, non-arbitrary mappings between sound and shape, the bouba/kiki effect, have been documented across diverse languages and both children and adults are sensitive to this type of sound symbolic mapping. The ...
متن کاملRemembering that big things sound big: Sound symbolism and associative memory
According to sound symbolism theory, individual sounds or clusters of sounds can convey meaning. To examine the role of sound symbolic effects on processing and memory for nonwords, we developed a novel set of 100 nonwords to convey largeness (nonwords containing plosive consonants and back vowels) and smallness (nonwords containing fricative consonants and front vowels). In Experiments 1A and ...
متن کاملConsonants are More Important than Vowels in the Bouba-kiki Effect.
Adult listeners systematically associate certain speech sounds with round or spiky shapes, a sound-symbolic phenomenon known as the "bouba-kiki effect." In this study, we investigate the respective influences of consonants and vowels in this phenomenon. French participants were asked to match auditorily presented pseudowords with one of two visually presented shapes, one round and one spiky. Th...
متن کامل"Bouba" and "Kiki" in Namibia? A remote culture make similar shape-sound matches, but different shape-taste matches to Westerners.
Western participants consistently match certain shapes with particular speech sounds, tastes, and flavours. Here we demonstrate that the "Bouba-Kiki effect", a well-known shape-sound symbolism effect commonly observed in Western participants, is also observable in the Himba of Northern Namibia, a remote population with little exposure to Western cultural and environmental influences, and who do...
متن کاملWhen “Bouba” equals “Kiki”: Cultural commonalities and cultural differences in sound-shape correspondences
It has been suggested that the Bouba/Kiki effect, in which meaningless speech sounds are systematically mapped onto rounded or angular shapes, reflects a universal crossmodal correspondence between audition and vision. Here, radial frequency (RF) patterns were adapted in order to compare the Bouba/Kiki effect in Eastern and Western participants demonstrating different perceptual styles. Three a...
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ژورنال
عنوان ژورنال: Psychonomic Bulletin & Review
سال: 2020
ISSN: 1069-9384,1531-5320
DOI: 10.3758/s13423-020-01733-8